Transcreation

Another sector difficult to automate is that of transcreation. The translator must be capable of adapting a text from one language to another, almost re-writing it, while maintaining intact the intent and power of the message with the use of word play, cultural references, catchphrases and other stylistic resources related to the country of the target language, but preserving the same power as the source text.

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Past and ongoing translations:

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Advertising and marketing texts for the food industry, gastronomy, telecommunications and retail sectors.